Your website design, which includes the layout and technical aspects, can affect the online presence of your business. Each member of your web development team must be clear about the mistakes they should not commit. You are trying to attract potential customers to your site and not drive them away due to unfavorable user experience.
To get a website that can help you attain success, you need to know the most crucial technical mistakes to avoid and discuss them with your website development team. Learn the things that can help you drive more traffic to your site and attract potential, loyal customers.
1. Not Giving Importance to the Responsiveness of the Website
Before, companies need to create separate websites that mobile phone users can access. Unfortunately, the majority of businesses in the past don’t consider having a separate website that fits the screen of mobile phones to enhance user experience. Sadly, there are still companies that don’t own a mobile-friendly site even today.
At present, you don’t need to hire a web development team to create a separate mobile-friendly website aside from the usual website that users can access via desktop computers or laptops. Your team of web developers can simply create a responsive website that your users can access easily using a desktop, laptop, tablet, or mobile phone. Also, your search engine ranking may suffer when you don’t have a responsive website.
2. Not Handling Broken Links Properly
When a 404 error appears while the user is browsing your website, don’t expect your visitor to take time to look for the page that he/she needs. When developing a website, it is important to make sure that all the links or pages in your website are working properly. However, it is also possible that the user made a mistake in encoding the info that he/she wishes to see on your website.
To handle a broken link or page address that the user is trying to find, your web design team should include a 404 error page. It can make the visitors stay on your website and offer some help in finding the needed information within the pages of your website.
3. Not Giving Customization Any Importance
It is natural to invest in something that can help you attain success but some modern business owners or entrepreneurs do not give customization any importance. Their web development team may be partly to blame for that. While it’s true that the website’s aesthetics can attract visitors, customization can target the right customers that convert.
Your website represents your business online. It should carry the branding that uniquely represents your business or company. When people visit your website, they can immediately tell that it is yours and know what kind of products or services you offer. Don’t simply choose a cookie-cutter template that resembles some other websites. You need to customize to stand out and be recognized.
4. Not Giving Importance to the Load Time of the Website
Visitors and potential customers are usually annoyed with websites that take too long to load. Speed is the name of the game when it comes to providing potential customers with the information they need to know about certain products or services. The first one that can satisfy the queries of the customers will likely close the deal without a hitch.
5. Difficult to Navigate
No matter how aesthetically pleasing your website may be, your visitors will leave at a drop of a hat when your website is difficult to navigate. People are always busy and won’t stick until they learn their way through your website. Remember that your business is not the only one they can find on the internet. Your potential customers will likely visit your close competitor with an easy-to-navigate website that loads fast.
Talk to your web development team and discuss things thoroughly. Stir away from the disastrous web design mistakes that can make you lose potential customers.